I had the honour of rebranding a local cake decorators logo in Regina, Saskatchewan. My Cake Girl is an experienced cake decorator who’s business has taken off in the past year. This was a project I couldn’t wait to begin (not to mention, cupcakes are my favourite!).
My guidelines for the logo rebrand, was that the logo was to possess similar purples from the original logo and have a ‘50s candy shop style. I took into consideration where her logo would be placed and her company’s values and incorporated these considerations into a design that complimented her business.
Her and I worked collaboratively together to accomplish the final product! I provided two different logo variations. One variation was the full logo, including the text “My Cake Girl”. The second was the brand mark by itself for smaller format sizes. I provided logo formats that would work for both print and web, along with a negative and positive copy, and popular social media profile sizes to ensure that the logo could be used on any medium in the future.
This logo belongs to My Cake Girl and cannot be used in any way.
Posters are a vital part a bussiness’s marketing mix. Unfortunately, with a saturated amount of posters that people are exposed to on a daily basis, it is imperative that posters are designed thoughtfully to grab readers’ attention.
To create an attention-grabbing poster design for Century Calgary that added visual interest and displayed the promotion by incorporating the table games available for entry into the hot seat draw: Ultimate Texas Holdem, EZ Baccarat, Roulette and Blackjack. This poster design was to generate the maximum amount of awareness and entries for the draw as possible.
I created three print posters (24x36”, 11x14” and 4x6”) and four web elements (slider: 950x300, poster: 618x915, event: 552x364 and footer: 200x200) for an upcoming promotion that played-off of the infamous Calgary Stampede.
Picture is from Adobe Stock images.
Marketing materials are a staple for most business’s, and I was ecstatic to be approached to help in marketing this Regina-based association’s core values.
To create an 11x17”, double-sided flyer for Saskatchewan Parks and Recreation Association that included copy and logos provided by the association and image/s that complimented the copy.
As the flyer was based on parks, recreation and the great outdoors, I played on this theme and created a design where the flyer opened into the full length of a tree. I included the quotes provided on the clouds found on the front page of the flyer, and the bulk of the copy on the inside of the flyer where the tree and branches were. I included the contact information on the back of the flyer, accompanied by the tree roots.
Image used was from Adobe Stock images.
This was a personal project that started with setting up my baby's nursery. I found a beautiful owl blanket set and decided the nursery would then be "owl themed". When I started to look for owl pictures to hang in the nursery, my main issue was that I could not find owls that matched the blanket set I had recently purchased. Shortly after searching high and low, a light went off — why not create these owl pictures myself!?
I created three owls using inspiration from the blanket set. I played around with colour to search for a perfect match, and voila! I ended up having three owl posters printed off, each sized at 16"x20".
When it came time to make the baby shower invitations and thank you cards, I used the owls that I had previously created along with other decals that came with the bed set. I sized the invites to print at 6.25"x4.5" and thank you cards to print at 4.25"x5.5".
Websites are the foundation of all businesses in this day and age and provide a prospective client with an idea of what they can expect when dealing with the company. That being said, it is vital that a business's website is aligned correctly with its specific needs, desires and goals.
I helped a Regina new business start-up with their logo and website design, along with social media set-up. I listened to the client’s vision of his future company and assisted to help make his vision a reality with branding that appropriately matched his business and would attract his target market.
A unique logo, a social media presence and most importantly, a responsive WordPress website that boasts social engine optimization best practices and reflects Legacy Catering and Services brand.
Pictures belong to Legacy Catering & Services Inc.
Regina Website Design - Mobile
Regina Website Design - Tablet
Regina Website Design - Desktop
05/2015 - 03/2016
Programs for organizations can have many purposes. Although the content from programs can vary greatly from business to business, the process for creating programs is indistinguishable.
In this project I was tasked with creating the Harness Race Day Program for Century Downs Racetrack and Casino in their opening season and then continuing the template throughout the race season.
Compiling the race day programs included designing unique covers for every race day. This consisted of editing pictures and adding complimentary colours to draw maximum attention to the clientele.
I then formatted the race day programs where I inserted all of the races for that day, The Race & Pace and advertisements both internal and external — full page ads, half page ads (horizontal and vertical) and quarter page ads.
Picture belongs to Century Downs Racetrack and Casino, taken by Mark Eleven Photography.